Using First and Zero-Party Data to Improve Customer Lifetime Value - with Valentin Radu

Today's guest is Valentin Radu who is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.  He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably. In this episode, you will learn What exactly is First and zero party data How this data can be used to improve customer lifetime Additional ways to increase the value of each customer Examples of some ecommerce businesses that have improved their customer lifetime value For show transcript and past guests, please visit https://www.ecommercemarketingpodcast.com  Or on YouTube at: https://www.youtube.com/channel/UC3PgT0NOGzpdPGQtBK0XLIQ  Follow Arlen: Twitter: https://twitter.com/askarlen  Facebook: https://www.facebook.com/arlen.robinson.7  Instagram: https://www.instagram.com/arlenyohance/  LinkedIn: https://www.linkedin.com/in/arlenrobinson/  Past guests on the ecommerce marketing podcast include Neil Patel, Nemo Chu, Luke Lintz, Luke Carthy, Amber Armstrong, Kris Ruby and many more. Thanks for listening. Be sure to subscribe and leave a review.

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