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EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

429 | Search Ontology & Language Models with Bill Slawski

22 Jun 2021

Description

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google is heading and discuss the next evolution of understanding entity relationships. [00:03:59] When Bill got started in patent sleuthing [00:07:27] Tracking the authors of the patents, like authors of good books [00:13:40] Tying it all together: "You shall know a word by the company it keeps" [00:19:20] Tying entities into search can be easier than SEO [00:22:57] The weight and impact of taxonomies and ontologies  [00:26:36] The language models that Google is building now [00:28:36] Latent Semantic Indexing is a misnomer

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