473 | The State of Paid Media Advertising w Joe Martinez and Michelle Morgan

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO!  They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing.  We went everywhere. Have a look at the time stamps…..can't contain it all in one description.  This is where we have to go as digital marketers this year and into the future.   [00:06:12] Marketing in college and foundational education, not tactics. [00:09:46] Foundational Understanding: Knowing the New Media Audience [00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking [00:11:26] The Interview Series Title Sponsor: Site Strategics [00:14:54] Privacy in digital marketing: what you need to know [00:17:10] Google's first major step in privacy: Google's FLoC [00:19:17] What are marketers facing with privacy challenges in 2022 [00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives. [00:23:58] Going to the target audience, not just the big platforms [00:24:22] Sponsor for EDGE of the Web: Wix [00:25:26] What are first-person cookies? [00:30:16] Having a good offer is more important than the platforms you're on [00:32:20] You've got to roll with authenticity first [00:33:09] The brands that will be nimble will win [00:35:06] CRMs: Are you keeping your own data [00:36:26] What about the small audience data set? [00:40:21] Building an understanding of your audience [00:42:38] If you're going to win at online marketing, you've missed the window when it was easy. [00:44:22] When you give away stuff, you're going to build a bigger audience [00:46:22] What is your differentiator?

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