477 | Product-Led SEO with Eli Schwartz

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO.  On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive.  Dive into the first of two interview segments with us as we unpack a philosophical change in SEO.   [00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philosophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features  [00:31:04] Don't chase the alogrithm: algorithms change, users don't change

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