521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can't use our Google SEO mindset for YouTube optimization. It's not going to work, and we learn why it doesn't on today's show. Sneak peek: It's about engagement and emotion…that's what feeds the algorithm. Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv  [00:07:42] The Google Mentality Doesn't Apply to YouTube [00:13:18] EDGE of the Web Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords - Target People [00:19:53] Paradigm Shift #2: Don't Think Search, Think Browse [00:22:58] EDGE of the Web Sponsor: Site Strategics [00:25:11] Archetypes in Thumbnail Design [00:26:59] Paradigm Shift #3: Less Info, More Entertainment [00:29:09] Emotion is a Higher Value Than the Topic [00:32:15] Steps to Reach Your Audience Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Page One Power https://edgeofthewebradio.com/pageonepower  Follow Tim:  https://twitter.com/timschmoyer https://www.facebook.com/videocreatorstv  https://www.linkedin.com/company/videocreators/  The Video Creators Podcast - https://podcasts.apple.com/us/podcast/video-creators/id1073455415  Discover Calls - https://videocreators.com/seven-signals/discovery-call/ 

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