652 | Building SEO For Long-Term Growth w/ Todd Friesen

Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen joins the EDGE this week to discuss his approach to building an SEO foundation. With over a decade of industry experience, Todd has become an accomplished SEO strategist and team management guru.  Take a look into typical setbacks that constrain an SEO team from curating long term success. Learn how to unite a marketing and SEO team to create a synergistic system of extended growth.  Todd shares actional practices for developing essential communication skills to propel your career further.  Journey the secrets to a thriving SEO foundation and career growth this week on the EDGE of the Web! Key Segments: [00:03:14] Introducing Todd Friesen [00:09:02] The Rift Between SEO and Marketing [00:13:39] EDGE of the Web Title Sponsor: Site Strategics [00:14:23] What Role Does SEO Really Have in the Marketplace?  [00:17:20] EDGE of The Web Sponsor: Hostinger  [00:20:29] Where Should SEOs Be Focusing Their Career? [00:24:48] EDGE of The Web Sponsor: Wix   [00:25:50] Building Fundamental Communication Skills Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/oilman LinkedIn: https://www.linkedin.com/in/toddrfriesen/

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