712 | Brand Evolution of an SEO Platform w/ Bogdan Babiak

This week Erin is joined by the Chief Marketing Officer of SE Ranking, Bogdan Babiak, to discuss the SEO platform's new brand evolution. Since its founding in 2013, SE Ranking has been a trusted tool for SEO professionals throughout the industry, and now, they are bridging the gap between SEO and innovation with a whole new look. Bogdan shares the vision behind SE Rankings brand evolution, discussing integral pieces such as AI and ML solutions behind their growing mission. Bogdan and Erin discuss how this evolution will reshape SE Rankings relationship with consumers and how this transition affects SE Rankings position in the SEO tool market. We evaluate the ways that this rebrand distinguishes SE Ranking while maintaining a commitment to its vision of empowering businesses and SEOs to succeed in the digital landscape. Get a first-hand look into the history of the platform as we dig into SE Rankings brand evolution from a rank-tracking tool into a fully comprehensive SEO ecosystem this week on the EDGE of the Web!  Key Segments: [00:03:44] Introducing Bogdan Babiak [00:10:15] Bogdan's Experience Taking Over Marketing for SE Ranking [00:13:18] How Did The Relationship With Consumers Change After Covid? [00:18:28] Integrating AI into SE Ranking [00:22:34] EDGE of the Web Sponsor: SE Ranking [00:27:02] How Does SE Ranking Demonstrate ROI For Customers?  [00:35:20] EDGE of the Web Title Sponsor: Site Strategics [00:41:07] Bogdan's Vision of SE Ranking Moving Forward [00:45:40] EDGE of The Web Sponsor: Wix Studio [00:50:08] How Does a Brand Evolution Impact SE Rankings Position in the SEO Tool Market?  [00:54:41] How Do You Communicate The Improvements Made in SE Ranking to Consumers? [00:59:34] Future Goals of SE Ranking [01:03:57] Is There a Responsibility to Give Feedback to Google in the SEO Space?  [01:10:25] Final Thoughts From Bogdan Thanks to Our Sponsors! SE Ranking: https://edgeofthewebradio.com/seranking   Site Strategics: https://edgeofthewebradio.com/site Wix: https://edgeofthewebradio.com/wix Follow Our Guest LinkedIn: https://www.linkedin.com/in/bogdan-babiak Resources https://edgeofthewebradio.com/seranking

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