730 | News from the EDGE | Week of 11.25.2024

Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted another way, i.e. AI Overviews viciously rearranging the landscape. Is OpenAI actually thinking about developing a browser now? They hired an ex-Google Chrome engineer, so maybe. All this plus some great takes from Ori as he returns to the show on the news side. News from the EDGE: [00:0 2:29] Google Introduces WhatsApp 'Conversation Started' Conversion Tracking [00:05:10] Shifting Industry Trends Highlighted in Google Search CTR Data [00:11:17] EDGE of the Web Title Sponsor: Site Strategics [00:12:23] Google's now giving some insights into website performance Captain Obvious: [00:17:10] Google Updates Misleading Ad Design Policy For Deceptive Buttons In Ads AI News: [00:24:44] OpenAI Hires Former Chrome Engineer, Eyes Browser Battle [00:29:37] EDGE of the Web Sponsor: InLinks AI Tools: [00:30:40] Turn your blogs into stunning, shareable infographics, powered by AI Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: X: @ErinSparks X: @OriZilbershtein  X: @TheMann00 X: @EDGEWebRadio

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