EP 231: What is Programmatic Advertising w/Priya Kapoor

What is programmatic advertising? It has become a common practice in digital marketing agencies, but the term might be new to most people. Programmatic Advertising is the process of targeting specific users with your ad - which can be a more efficient spend of advertising dollars. The IAB is estimating that by 2018, programmatic advertising will be over 80% of a company's marketing spend - so it is definitely a market digital marketers need to be aware of. So we wanted to bring on Priya Kapoor of Point It. They have a great programmatic team at Point It and Priya is one of their Programmatic Campaign Managers. She has been in digital marketing for only a couple years and has caught on very quickly! This show we also have a very exciting announcement to make! Edge of the Web just received the "Best Podcast/Audio Series" award for 2017 from the Content Marketing Institute and Content Marketing Awards! We are very honored to have received the award and we're excited to meet everyone at the Content Marketing World in September.

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