EP 250: How Voice Search Changes Everything w/Duane Forrester

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one of the greatest challenges yet and so we reached out to Duane Forrester, the VP of Industry Insights at Yext, to break down how businesses should be tackling voice search and adapt their marketing for voice assistants and agents. BONUS: For our email newsletter subscribers, you will receive special bonus content from our interview with Duane Forrester. We never get to cover all of the topics we want to in an episode and sometimes the conversation takes place before and after the show. Sign up for our newsletter as we're sharing exclusive content with our guests every week! To sign up for our newsletter, sign up here: http://edgeofthewebradio.com/newsletter/ Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

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