EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons she learned in the differences between managing a Facebook Ad campaign vs. a Google AdWords campaign. Plus we discuss the new Google Search Console, the new Google Assistant Directory and is Facebook working on creating a competitor to the Amazon Echo Show? All this and more, this week on Edge of the Web! Sponsors We're excited to welcome a new sponsor to the show - CoSchedule - the #1 Marketing Calendar for everything you need organized. You no longer need complex spreadsheets, disconnected workflows, and endless email threads to organize your marketing calendars. With CoSchedule, everything is organized in ONE place so you can create and collaborate on your projects, assign tasks - plus you can tie in your social media directly into your CoSchedule calendar. Head over to https://coschedule.com to sign up for a 14-day free trial today! OFFER - For Edge of the Web listeners, the CEO of CoSchedule Garrett Moon, is giving away 25 copies of his new book, the 10X Marketing Formula. To enter, all you need to do is go to https://coschedule.com/edgeoftheweb and there you can download the first chapter of the book and you'll be entered to win!

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