EP 260: The Marriage of Audience & Intent in Paid Search w/Dan Golden

Dan Golden is the President and Chief Search Artist at Be Found Online, which has been named as the #1 place to work according to AdAge. He's very passionate towards search and we dive deep with him in this show about paid search. He's spent a lot of time learning and testing audience layers in AdWords and has some great insight into targeting audiences with your paid ads. Also, he wrote a great article that every agency and CMO has a problem dealing with - and that's the dreaded budget talk. How do you handle this conversation as an agency and we also break down the relationship between sales and marketing. Listen to this fun episode with Erin, Tom, and Dan - today on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets! -- Download our show today or subscribe to our show on iTunes: https://itunes.apple.com/us/podcast/edge-web-seo-podcast-for-todays/id500483656?mt=2 Download our show on Google Play: https://play.google.com/music/listen?u=0#/ps/Ivme3i4tvync3bdgssybupx5bve To listen to our full show, listen here: https://edgeofthewebradio.com/seo-podcast/ep-259-preparing-for-the-future-of-search-seo-jeremiah-smith/ This video is a segment from the 259th episode of Edge of the Web Radio with Erin Sparks (@erinsparks) and Tom Brodbeck (@tbrodbeck). To learn more about Edge of the Web Radio, visit our website: http://edgeofthewebradio.com. Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the internet but helps ensure you come to the top positions on major search engines. Are you looking for a professional SEO firm? Site Strategics curtails its business to Indianapolis, Indiana -- but also works nationwide and globally. To learn more, visit our website at http://www.sitestrategics.com/ or http://www.edgemedia.studio

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