EP 261: How to Improve Your PPC Campaign with Audiences w/Michelle Morgan

It's not very often we get an in-studio guest for our show, but we were lucky enough to be joined in-studio by Michelle Morgan of Clix Marketing. Michelle is the Director of Client Services of Clix Marketing and she is a regular presenter at SMX and HeroConf - speaking all things PPC. She wrote a great article on Search Engine Journal explaining audience layers and how you can improve your PPC campaign using them. We deep dive into PPC this week on the EDGE! Sponsor EDGE of the Web is brought to you by Site Strategics and they are offering to help you find out your digital marketing ROI. The Digital Marketing ROI Report will examine your existing SEO, content, social media, and PPC to help you discover your TRUE ROI. Visit http://offer.sitestrategics.com/edge/ to get 30% off your comprehensive review of your digital assets!

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