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Elawvate: Build & Grow Your Law Firm

The Art of Decision-Making, with Ben Gideon and Jeff Wright

12 Sep 2025

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Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one. Learn More and Connect☑️ Ben Gideon | LinkedIn | Facebook | Instagram☑️ Jeff Wright☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X ☑️ Subscribe: Apple Podcasts | Spotify | YouTubeProduced and Powered by LawPodsSponsored by Supio, VisionSpark, and 1% for the Planet.

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