Episode 142: Liz Allan and Kirsty Pendleton - Fleet Electrification, Customer Care, and Data Insights at the AA

We love hearing from you! After listening to an episode, if you’d like to share a comment or ask a question, just click here to send us your message.Episode 142: Liz Allan and Kirsty Pendleton - Fleet Electrification, Customer Care, and Data Insights at the AA.Liz Allan chats with Kirsty Pendleton, Head of B2B Marketing at the AA, about how the iconic motoring organisation is evolving to meet the challenges of an electric future.With 25 years at the AA under her belt, Kirsty shares how the business has continually adapted, from classic roadside recovery to pioneering support for EV charge point operators. Discover how the AA’s deep-rooted values of “courtesy and care” are being channelled into new services like EV customer support lines, second-line technician response for faulty chargers, and predictive vehicle maintenance powered by AI.Liz and Kirsty delve into the power of storytelling in marketing, the public’s lingering misconceptions about EVs, and the importance of proactive, data-driven support for drivers and fleets. Kirsty also lifts the lid on the AA’s role in initiatives like the Greenfleet rallies and their support of Guinness World Record-breaking EV journeys.Kirsty Pendleto Bio:Kirsty Pendleton is Head of B2B Marketing at the AA, where she has worked for an incredible 25 years. With a background in brand, education, and theatre marketing, Kirsty is a passionate advocate for customer experience, innovation, and the human side of the EV transition. She plays a key role in shaping how the AA supports drivers, fleets, and Charge Point Operators as the automotive world embraces electrification. Kirsty is also a proud EV Champion Award recipient and a regular presence at industry events like Greenfleet and Everything Electric.Quote of the Episode:“There’s something so reassuring about seeing that yellow AA van come over the horizon, you just know you’re in safe hands.”— Kirsty PendletonKirsty Pendleton Links:Website: https://www.theaa.comLinkedIn: https://www.linkedin.com/in/kirsty-pendleton-35818a60The AA EV Viewpoint Report https://www.theaa.com/about-us/newsroom/aa-ev-viewpoint?msockid=26d4493aed1565d41a455c30ec8264e9Support the showIf you enjoyed this episode of Electric Evolution, please take a moment to leave us a review on your favourite podcast platform. Your feedback helps us improve and enables more people to discover valuable insights from our amazing guests.Click the link below to find out how to add a review on Apple or Spotify https://bit.ly/4dtiMJK The Electric Evolution Podcast is proudly produced by Podforge, helping purpose-driven voices be heard. Links for Full Circle CI:Visit our website: https://fullcircleci.co.uk/podcasts Electric Evolution LinkedIn Page: https://www.linkedin.com/company/electric-evolution-podcast Support our podcast here: https://www.buymeacoffee.com/electricevolutionpodcast

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