The #1 Cause of Business Failure? Hear TED Talk Sensation Margaret Heffernan on "Willful Blindness"

The #1 cause of many business failures is: Being blind to threats and opportunities. So what are we missing – and how do we stop the blindness?   Find out how our blind spots keep us stuck -- and how to see new, contrary ideas -- in this engaging interview, Green Connections host Joan Michelson talks with TED Talk phenom Margaret Heffernan, author of "Willful Blindness: Why we ignore the obvious at our peril," serial tech entrepreneur, former BBC journalist and consultant to top CEOs worldwide. Find out here how we get in our own way and what we can do to keep our eyes open to threats and opportunities. The book was a finalist for the prestigious Financial Times/Goldman Sachs Best Business Book award. Learn more about your ad choices. Visit megaphone.fm/adchoices

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