How Kayla Itsines & Tobi Pearce built a $100mil health empire ft. Tobi Pearce (Co-Founder of Sweat)

In only 5 years, Tobi and his co-founder and fiance, Kayla Itsines, have grown from selling a single eBook ‘The Bikini Body Guide’ to building a multi-million dollar health and fitness app, SWEAT and an audience of over 40 million worldwide. This year alone SWEAT brought in over $100 million in revenue, and 2019 is set to be even bigger for the Australian power couple. What’s impressive about Tobi is his counter-intuitive approach to marketing and brand, and the depth of knowledge he has of each and every function of the entire business. In this podcast we dive deep into the growth strategies that have enabled SWEAT’s success. Make sure you listen to learn: - The counter-intuitive brand building strategy that has allowed Kayla and Sweat to amass an audience of over 40 million online - The highly effective paid advertising strategies that have enabled Tobi and Kayla to convert their online fans into paying customers - The 4 key business growth pillars that have enabled Sweat to scale from a simple eBook to a multi-million global dollar company (in just 5 years) - The number one piece of marketing advice Tobi violently disagrees with - and why you need to look beyond it if you want to succeed in business

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