Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance with Richard Würl from Redstone

The partnership landscape between financial institutions and tech companies is rapidly evolving. What started as Fintech startups challenging banks has transformed into a collaborative ecosystem where embedded finance is the next frontier.In this episode, host Lars Markull sits down with Richard Würl from Redstone VC to decode the five partnership models that actually work when collaborating with banks and financial institutions.Richard shares insider insights from Redstone's portfolio companies, including Atlas Metrics (ESG reporting) and Banxware (Embedded Lending), revealing how both Fintech startups and non-financial brands can successfully navigate bank partnerships.Key Topics Covered:The five partnership models every founder should knowWhy banks are increasingly open to partnerships (beyond digitisation)When to approach banks (hint: earlier than you think)Red flags to avoid in bank partnership dealsHow to sell to financial institutions without getting stuck in endless sales cyclesReal-world examples from successful Fintech-bank collaborationsPerfect for: Fintech founders, embedded finance leaders, B2B software companies exploring financial services, and anyone building partnerships with traditional financial institutions.Guest: Richard Würl is a Partner at Redstone, a Berlin-based VC firm with a dedicated Fintech and B2B software fund backed by banks and insurers. Redstone specialises in connecting portfolio companies with their extensive financial institution network.Host: Lars Markull is the founder of Embedded Finance Review, which publishes weekly newsletters and hosts industry events focused on non-financial brands launching financial products.Visit our website www.embeddedfinancereview.com for more content.This episode was produced by Orama.tv.(00:00) Introduction to Fintech and Bank Partnerships(00:25) Guest Introduction: Richard Würl from Redstone(02:27) Redstone's Focus on Fintech and B2B Software(03:09) The Value of Fintech and Bank Partnerships(03:33) Investment Decisions and Partnership Angles(05:13) Challenges and Opportunities in Fintech Partnerships(07:45) Insights on Selling to Banks and Insurances(12:36) Examples of Successful Partnerships(20:44) Advice for Early-Stage Startups(33:52) Red Flags and Pitfalls in Partnerships(36:47) Conclusion and Final Thoughts

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