How can banks fight back in embedded finance? With Hessel Kuik from Bizcuit

In this episode, Lars Markull sits down with Hessel Kuik, founder of Bizcuit, to explore how traditional banks can compete in the embedded finance space by integrating non-financial services. Hessel shares how Bizcuit enables banks to offer accounting and invoicing features directly within their banking apps, creating a seamless experience for SMEs and entrepreneurs. The conversation covers the evolution of banking services, from traditional banks to neo-banks and banking-as-a-service providers, and how PSD2 regulations opened new market opportunities. Hessel also discusses Bizcuit's expansion plans into Germany and Belgium, its partnership with Mastercard, and its vision for the future of embedded financial services. Visit our website at www.embeddedfinancereview.com for more content. This episode was produced by Orama.tv. (00:00) Introducing Hessel Kuik (01:35) Overview of Bizcuit's Mission (02:07) Bizcuit's Embedded Services for Banks (04:27) Integration with Bookkeeping Solutions (05:22) Customer Journey with Bizcuit (08:36) The Impact of PSD2 and Open Banking (10:08) Competition in the Banking Sector (18:58 Bizcuit's Current Stage and Partnerships (20:18) Expanding to New Markets (22:40) Future of Embedded Finance (30:35) Conclusion

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