Why does a pet retailer offer insurance products? With Christopher Meyer-Mölleringhof from Fressnapf

In this Embedded Finance Review Podcast episode, host Lars Markull speaks with Christopher Meyer-Mölleringhof from Fressnapf, Europe's leading pet care retailer. They dive deep into how Fressnapf is revolutionizing pet insurance through an innovative embedded approach. Christopher, who leads Fressnapf's pet insurance business, shares insights on transforming the company from a traditional pet retailer into a comprehensive pet care ecosystem. He explains the company's unique approach to embedded insurance, which offers health insurance for dogs and cats and liability insurance for dogs through co-branded partnerships in Germany and its white-label solution in France. Key highlights include: - How Fressnapf leverages its brand trust and customer relationships to enter the insurance space - Their multi-channel distribution strategy, combining digital platforms with in-store experiences - The integration of additional services like digital vet consultations - Why non-insurance companies might be better positioned to innovate in insurance products - The future potential of embedded insurance beyond traditional models This conversation offers valuable insights into how traditional retailers can successfully expand into financial services while strengthening their core business through ecosystem integration. Visit our website, www.embeddedfinancereview.com, for more content. This episode was produced by Orama.tv. (00:00) Guest Introduction & Event Announcement (01:09) Christopher's Background and Fresnapf MaxiZoo (01:37) Embedded Insurance for Pets (06:28) Customer Journey and Multi-Channel Distribution (10:34) Market Approaches and Product Innovations (17:59) Future Plans and Market Expansion (20:35) Reflections on Embedded Insurance (29:04) Conclusion and Contact Information

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