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Emerging Markets Startups

The Growth of Latin America’s Superapp ft. Rappi’s Product Lead

22 Apr 2021

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Rappi is one of the largest superapps in Latin America with over 15M users. The company started out as an on demand delivery service and today has become an everything store across Latin America’s population of 650M people. We’re joined by Rappi’s Product Lead, David Vanegas, who attributes Rappi’s success to their users’ creativity, and the company’s speed and obsession with user feedback. Tune into this episode to hear how Rappi acquired its first 250 downloads with donuts, and ways the company captures user feedback via Whatsapp to continuously innovate.

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