Philippe Kirby on the art of collecting customer feedback

As the GOLD team prepare for the next season of the podcast, take a walk down memory lane with Isabel and Jade as they share their GOLD Nuggets from Season 5. In the first of these special bonus episodes, Isabel looks back at the very first episode of Season 5, featuring Philippe Kirby, Global Head of Channel Engagement and Execution, MSD. Isabel pulls out her favourite insight Philippe shared: how pharma teams can best gather information from HCPs to improve their customer experience. If you’re interested in learning more about the topic areas discussed in this episode, check out the following content: Philippe’s full episode: Getting to grips with customer engagement Upgrading the personal touch in CX

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