S02 E12: Real-world evidence, the metrics of medical affairs and TikTok marketing

In this episode, GOLD speaks with Luisa Luciani-Silverman, US Medical Head of Immuno-Oncology at AstraZeneca. She discusses all things medical affairs, delving into analytics, evidence generation, hiring candidates from non-traditional backgrounds and much more. Following on from GOLD's recent online poll, the team also hears from some special guests about their take on using TikTok as a pharma marketing tool.   If you’re interested in learning more about the topic areas discussed in this episode, check out the following content:    Time to Turn to TikTok? https://www.emg-gold.com/post/time-to-turn-to-tiktok   Fresh clarity on RWE integration https://www.emg-gold.com/post/fresh-clarity-on-rwe-integration   The uphill recruitment battle https://www.emg-gold.com/post/the-uphill-recruitment-battle   The metrics of medical affairs https://www.emg-gold.com/post/the-metrics-of-medical-affairs

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