S03 E15: Sales reps, MSLs and the future of CX

This week on the podcast, GOLD discusses the field of pharma sales with James Harper, Founder and Managing Director, twentyeightb. James shares his story of joining the pharma industry, the incredible importance of striving to add value to every customer engagement, whether MSLs and sales reps could ever converge and the priority of mindset over toolset. All this stems from the inaugural event from James’ new initiative ‘Digital Pharma: Unlocked’ – a group aiming to help the pharma industry see digital as a positive enablement tool. If you’re interested in learning more about the topic areas discussed in this episode, check out the following content:  Is the pharma rep at death's door? https://www.emg-gold.com/post/is-the-pharma-rep-at-death-s-door  Revealing the true value of medical affairs https://www.emg-gold.com/post/revealing-the-true-value-of-medical-affairs  A Field Force for the Future https://www.emg-gold.com/post/a-field-force-for-the-future  Alexander Natz on pricing and access https://www.emg-gold.com/post/podcast-pharma-in-south-africa-access-pricing-and-reimbursement

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