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EMJ GOLD: Pharma news, views and analysis

Talking to Jennifer Cain Birkmose

27 Jul 2021

Description

This week, we speak with Jennifer Cain Birkmose, Senior Pharmaceutical Leader in Market Access, Patient Access, and Patient Advocacy. She explores the idea of co-designing clinical trials and treatment with patients, discusses the concept behind reverse mentoring, and reveals how the rules of improvisation help her when leading teams.

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