116. Rewire Your Brain to Stop Emotional Eating using FBI Counterintelligence Secrets with Holly Bertone

Get the FREE Tapping Video to Stop the Late Day Emotional Eating. Click here: https://kimhynes.com/late-day-emotional-eating-tapping-video I sat down with my new friend, Holly Berton who is a former Chief of Staff in FBI Counterintelligence turned emotional eating expert. Holly shares how her childhood experiences, her high-achieving career, and her own struggles with emotional eating led her to develop a method using FBI-inspired tactics to overcome food obsession and cravings. Together, we get into the shame, the guilt, and the internal chaos so many high-achieving women feel with food, even when they "look" like they have it all together. This is not about willpower. This is about rewiring your brain and creating lasting change to stop emotional eating. If you've ever struggled with emotional eating or food obsession, this one is for you. Episode Highlights 03:40 – The truth about labels like "emotional eating," "binge eating," and "food addiction" 06:10 – What changed in our generation: discomfort, smartphones, and the loss of hobbies 09:40 – From puzzles and psychology to FBI counterintelligence and food patterns 14:25 – Holly's emotional eating story and her turning point with ice cream 20:45 – Why the health coaching education system missed the mark 23:25 – FBI-level tactics: patterns, blind spots, and threats applied to food 27:40 – The 3 S's: See It, Stop It, Shift It – a simple but powerful rewire method 33:30 – Dopamine, cravings, and why willpower doesn't work 37:00 – The karaoke study: how shifting emotions can change behavior 42:00 – Is it better to abstain or allow moderation? Here's how to tell 45:10 – How your identity impacts your relationship with food 48:00 – 8 questions to ask yourself if you're wondering whether you struggle with emotional eating 51:00 – Holly's special freebie: The Emotional Eating Tactical Blueprint  Key Takeaways Emotional eating affects women across all sizes, backgrounds, and levels of success Dieting and willpower won't fix what's rooted in survival patterns and coping Holly's 3-step "See It, Stop It, Shift It" approach helps rewire the brain and interrupt cravings The dopamine hit comes before the food hits your mouth, which is why you can feel out of control Identity and past trauma deeply influence eating patterns—it's not about laziness or lack of effort About Holly Holly Bertone is a certified health coach and former Chief of Staff at the FBI's Counterintelligence Division. After decades of her own emotional eating struggles and a high-pressure career, she now helps high-achieving midlife women take back control from food and cravings. Combining her background in behavioral analysis and neuroscience with her personal experience, Holly has built a powerful framework that empowers women to break free from emotional eating and finally feel in control.  Connect with Holly Get her Emotional Eating Tactical Blueprint free when you DM "blueprint" on Instagram! Instagram: https://www.instagram.com/holly.berton Website: https://www.pinkfortitude.com Free Blueprint: https://www.pinkfortitude.com/blueprint If this episode resonated with you: Share it with a friend who needs a mindset shift around food. Hit Follow or Subscribe so you never miss an episode. Leave a review — it helps other midlife women find this support.   Join the Conversation, Coaching and Community: Continue learning, talking, and getting coaching and support around emotional eating, midlife women's health, and menopause by joining the Emotional Eats Community. Click here to join: https://kimhynes.com/emotional-eats-community-sign-up CLICK here for a FREE tapping video to STOP EMOTIONAL EATING Use this short, powerful 7-minute tapping (EFT) session to help stop emotional eating after work, before dinner, or whenever the cravings hit hard. https://kimhynes.com/late-day-emotional-eating-tapping-video Connect with Kim: Instagram: https://www.instagram.com/kimhyneshealth Website: https://www.kimhynes.com Podcast: https://kimhynes.com/podcast If you like the Emotional Eats podcast, please subscribe, follow, and leave a 5-star rating and review. Tag us on social media—I would be so grateful.   SLEEP BETTER AND COOLER WITH COZY EARTH Midlife makes me want the softest sheets and clothing!  I know you get me.  We need temperature controlled sheets for those evening sweats and no more scratchy clothes. Get 40% off bamboo sheets and amazing sleepwear and loungewear. Make sure to use the code EATS to get you discount at https://cozyearth.com/ Disclaimer: The information in this podcast is not intended to replace working with your doctor, medical provider, or mental health professional. It is for conversation, information, and entertainment only. Note: Some links may be affiliate links, and I may receive a small commission or sponsorship support at no extra cost to you. These partnerships help me keep the Emotional Eats Podcast going and allow me to continue creating free content to support you on your journey.

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