How Arsenal F.C. Manages 50+ Million Social Followers, with Chris Harris

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe your typical followers and how do they engage with the brand? What campaigns or initiatives are you most proud of? How do you work with the players and their digital presence? What (sports) brands inspire you on digital? You’re speaking at #smlondon LIVE! On 9 Nov, what can our audience expect? How can our listeners follow Arsenal and connect with yourself? Chris Harris is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

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