How Hays Became the #1 Staffing Firm on LinkedIn, with Catherine Gutsell

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are the overall business objectives and challenges? What's a step-by-step guide to being a socially engaging recruitment agency? What are some of the pitfalls you have experienced? Some would argue that LinkedIn spells the death of the recruitment industry - tell us about how Hays have embraced social? Alistair Cox, the Hays CEO, has been a LinkedIn Influencer since 2012 - what impact has this had? What's the ROI of being socially engaging and how do you measure this? What’s the next big thing for Hays and for the wider industry? All this and more in the interview! Podcast articles: http://employerbrandingpodcast.com

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