How to Advertise on Twitter with Linda Bolg of Audiense

Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which would you recommend to brands who want the most bang for their buck? 3. How should you measure the Return on Investment from paid Twitter campaigns? 4. What brands are really doing Twitter advertising right? 5. How do brands get it wrong? 6. What is the benefit of using a tool such as Audiense when planning and executing Twitter advertising? All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

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