How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Find Amy on LinkedIn: https://www.linkedin.com/in/amysawbridge/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: [email protected]

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