Value Pricing: The most profitable way to price your product

In this Podcast we take you through how value pricing can benefit your product and your business. We look at why it is seen as the most profitable way to price your product and whether it is applicable to you. When pricing your product, you really should be value pricing. Pricing can be confusing, and I appreciate it is tempting to add up your costs and ‘just add a bit’ or to copy what someone else is charging. However, while this might be quick, it really is unlikely to be doing your product justice. You have most likely spent hours and hours on product design, packaging, marketing so make sure you put the same attention into your pricing. Your customers and your pockets will thank you for it.Whilst there are other pricing methods available to you, this podcast is going to tell you why value based pricing is the one that you should put forward first and why it is the one that will make you the most profit.Listen to tips shared by Anna Taylor who has over 15 years pricing experience working in commercial finance with sales and marketing. Anna has worked at top tier companies such as Cadbury’s, SAB Miller, Asahi and Unilever and she now uses her skills for the benefit of a wider range of companies, just like yours.Make sure you give yourself the best chance of increased profits from your pricing.

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