Tesla’s perfect storm: Musk, politics and the rise of Chinese EVs

This article argues that Tesla is facing a significant crisis despite its strong technology due to a combination of factors. The author highlights how unexpected political endorsements, coupled with consumer backlash against Elon Musk, are damaging the brand's image. Simultaneously, Chinese electric vehicle manufacturers are rapidly improving and offering competitive products. This intense competition, combined with Tesla's PR issues, is putting immense pressure on the company. The piece concludes that in today's polarized world, even superior products cannot guarantee success without careful management of brand perception and external pressures.This article is also available in English on my Medium page, «Tesla’s perfect storm: Musk, politics and the rise of Chinese EVs«

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