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Enterprise Alchemy

How Do You Stop 14 Million Customers From Leaving? With Former CEO of Insurance at Santander, Tony Longden

13 Jun 2025

Description

In this conversation, Tony Longden, former CEO of Insurance Services at Santander, shares his remarkable journey from filing checks in Sheffield to becoming a C-suite executive in banking. He discusses the importance of hard work, a positive attitude, and continuous learning in achieving career success. Tony reflects on his experiences during the banking crisis, the challenges of navigating regulation, and the significance of customer experience in banking.

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