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Enterprise Alchemy

The Art of Brand Storytelling with CMO Will Misselbrook

18 Mar 2025

Description

In this episode of the Enterprise Alchemy podcast, Will Misselbrook, Chief Creative and Brand Officer at LA Galaxy. shares insights from his early experiences in music videos, his transition into advertising, and the significant shift towards brand storytelling at Coach. He highlights the challenges and strategies involved in transforming a brand's identity and the importance of taking educated risks in marketing.

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