Ep. 25 - Building the Business Case for Automation Investments

Getting approval for new automation investments requires building a business case with a cost analysis, expected business benefit, and assessment of project complexity and risk. In this episode, Dan Twing and Tom O'Rourke provideguidance on how to build a successful business case for automation initiative, highlighting the need to speak in terms of business value, particularly revenue growth, profit expansion, and customer acquisition. Their conversation includes real-world examples ranging from expanding API access to transforming business operations.Key PointsDescribe technical capabilities in terms of business services and outcomesUnderstand who is involved in approving your proposal and what their concerns areMatch project cost and effort to payback expectationsStrategic alignment is key, initiatives tied to revenue growth, profit expansion, and customer acquisition receive highest priorityDon't take rejection personally, executive leadership must assess hundreds or thousands of proposals with finite resources Takeaways for Automation LeadersBuild a solid financial framework by partnering with Finance to build the initiative's cost and benefits modelExplain initiative outcomes through business impact, not technical improvementsRealistically access risk, complexity and strategic alignmentThink like a shareholder, asking "Is this truly the best use of company resources compared to other possible investments?" FooterEAE Podcast Home: https://em360tech.com/podcast-series/enterprise-automation-excellenceFeedback & Questions: mailto:[email protected]

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