Eps.27 | Sales & Marketing: Automating Advertising's Future, Adludio's Ian Liddicoat on AI-Powered Campaigns

A must-listen for: Enterprise marketing leaders, digital advertising strategists, and media agency professionals. In this episode, Tim Bond sits down with Ian Liddicoat, CTO and Head of Data Science at Adludio, an innovative digital advertising agency leveraging AI. Ian discusses Lorenzo, Adludio's groundbreaking AI platform that automates the full campaign cycle, from briefing to optimisation, using machine learning and large language models. Key highlights: The shift from individual digital ads to an integrated marketing technology stack. Lorenzo's automation capabilities across briefing, media buying, and optimisation Generating creative variations with AI to predict higher performance. Advantages over traditional A/B creative testing methods First mover advantage secured through troves of historic data The future balance of human creativity vs. full AI automation in advertising Want to learn more? Visit Adludio's website: https://adludio.com Connect with Ian Liddicoat on LinkedIn: https://www.linkedin.com/in/ianLiddicoat/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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