Eps.28 | Sales & Marketing: Driving revenue growth through account intelligence with 6sense's Stefano Iacono

In this episode, Tim Bond sits down with Stefano Iacono, European Marketing Director at 6sense, a pioneering account intelligence platform transforming B2B marketing strategies. In this insightful episode, Stefano unveils how 6sense leverages AI and predictive analytics to identify high-value accounts demonstrating early buying signals, enabling sales and marketing teams to focus their efforts where it matters most. Discover how 6sense's platform captures comprehensive account engagement data, analyses it through advanced AI models, and facilitates personalised multi-channel campaigns orchestrated for maximum impact. Learn how this account-based approach addresses the complexities of today's B2B buying landscape, aligning sales and marketing efforts to engage entire buying groups, rather than chasing individual leads. Key Takeaways: The critical role of predictive analytics in pinpointing in-market accounts primed for engagement. Strategies for overcoming dysfunctional lead handoffs and fostering seamless sales-marketing collaboration. Insights into emerging technologies like conversational AI and their potential to revolutionise account-based marketing. Actionable advice on adapting to evolving B2B buyer behaviour and building trust through valuable content. The importance of focusing on revenue-driven metrics to demonstrate marketing's business impact. A must-listen for B2B marketing, sales, and revenue operations leaders seeking to engage high-value accounts, accelerate pipeline growth, and drive revenue through data-driven strategies. Want to learn more? Visit 6sense website: www.6sense.com Connect with Stefano Iacono on LinkedIn: https://www.linkedin.com/in/stefano-iacono Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ Resource: https://insights.techpros.io/articles/6sense-driving-revenue-growth-through-account-intelligence-stefano-iacono If you like our podcast, please do follow us and rate each episode.  Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] Find out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn https://www.linkedin.com/company/enterprise-thought-leadership/

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