Eps.46 | Sales & Marketing: From purchase to payoff - Inside 6sense's Implementation Playbook with Meggie Rohan

A must-listen for: Sales and marketing leaders, ABM practitioners, and technology implementation professionals looking to transform their go-to-market approach.In this episode, Tim Bond speaks with Meggie Rohan, Head of Global Delivery at 6sense, about the critical success factors for implementing account-based marketing technology. Drawing from her nine years of experience, Meggie shares practical insights on securing leadership buy-in, managing organisational change, and achieving measurable ROI with 6sense.Join the conversation as Meggie discusses: The shift from traditional lead-based approaches to account-based strategies Key steps for successful implementation and adoption How to align sales and marketing teams around ABM Practical examples of organisations transforming their go-to-market approach The role of AI in qualifying leads and automating SDR tasks Building a strong business case for ABM technology investmentTimestamps:00:50 Exploring 6sense with Meggie Rohan01:43 Meggie Rohan's journey to 6sense01:57 Role and responsibilities at 6sense02:33 Customer success and implementation services03:08 Customer experience journey with 6sense03:51 Meggie's career before 6sense05:19 Day-to-day work as head of commercial customer success06:35 Steps to ensure customer success08:29 Pre-sale involvement and educating prospects12:00 Implementation and change management15:48 Sales and marketing alignment28:51 Leveraging AI and predictive models33:31 Advice for marketing leaders considering 6senseWant to learn more?Visit 6sense website: https://6sense.com/Connect with Meggie Rohan on LinkedIn: https://www.linkedin.com/in/meggierohan/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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