Eps.51 | Marketing: Network Sunday's Taryn Breetzke on building an AI - marketing workforce with Claude

A must-listen for: Marketing leaders, content managers, and team leaders looking to incorporate AI into their workflows.In this episode, Tim Bond speaks with Taryn Breetzke, Content Director at Network Sunday, about their journey to becoming an AI-first marketing agency and the development of CogniScale.pro, a new training programme helping marketing teams achieve 300% productivity gains within six weeks.Join the conversation as Taryn discusses:The challenges of traditional content production with freelancersTheir experimentation with different AI tools and evolution to ClaudeHow they developed AI workers (assistants and consultants) for content creationThe methodology behind building effective AI prompts and projectsThe creation of CogniScale and its three-workshop programmeReal productivity and cost-saving results from AI implementationTimestamps: 00:23 Network Sunday's AI Transformation01:35 Challenges in Content Production05:23 The Generative AI Experiment Begins06:41 Discovering Claude and Its Impact11:31 The Birth of CogniScale15:43 CogniScale Workshops and Their Benefits19:03 The Future of AI in MarketingWant to learn more? Visit CogniScale.pro website: https://www.cogniscale.pro/Visit Network Sunday website: https://networksunday.com/Connect with Taryn Breetzke on LinkedIn: https://www.linkedin.com/in/tarynbreetzke/Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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