Eps.57 | AI Transformation: How CogniScale's AI-first upskilling delivered 1100% productivity gains in marketing operations

In this episode, our host Tim Bond is interviewed by Taryn Breetzke, Content Director at TechPros.io and co-founder of CogniScale, a training business they recently launched that helps marketing and sales teams build AI workers to dramatically enhance their operations.Building on their discussion from episode 51, they explore how organisations like their FinTech client, SimCorp, achieved up to 1100% productivity gains by transforming their marketing operations with the right tools, methodologies, and training.Join the conversation as Tim discusses:The shift to an "AI-first mindset" and what that means in practiceTwo types of AI workers: AI assistants for tactical work and AI consultants for strategic projectsHow AI upskilling can deliver massive productivity gains while maintaining content quality Important considerations for GDPR compliance when implementing AI workersRecent advances in deep research tools and their practical applicationsThe broader benefits teams experience beyond efficiency, including better content quality and more time for creative thinkingTimestamps: 00:36 Introduction and background on CogniScale01:25 The transformation of marketing operations with AI workers02:00 Tim's journey with AI and the initial "lightbulb moment"03:23 Defining the "AI-first mindset" and how it differs from experimentation05:20 Example of AI-first approach with LinkedIn content planning06:43 Feedback from SimCorp training participants 08:45 Background on SimCorp as CogniScale's first client10:36 Common misconceptions about implementing AI in marketing operations14:38 Distinction between AI assistants and AI consultants17:41 The importance of investing time to build effective AI assistants19:39 Examples and use cases for AI consultants• 23:24 Addressing GDPR compliance concerns24:24 Key elements of successful AI upskilling28:00 Review of essential AI tools for marketing teams34:22 Change management and ROI: how organisations redeploy saved hours37:58 Addressing concerns about job security42:00 Assessment offering for organisations interested in AI upskillingWant to learn more?Visit CogniScale's website: https://cogniscale.info/Check out the SimCorp case study: https://networksunday.com/case-studies/simcorpConnect with Tim Bond on LinkedIn: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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