Eps.58 | Marketing: Breaking through the B2B blandness - How Black Camel Agency's Regan George is raising the bravery metre in advertising

A must-listen for: B2B marketing leaders, creative directors, and anyone involved in brand marketing who wants to stand out from the crowd.In this episode, Tim Bond speaks with Regan George, founder of Black Camel Agency, about challenging the status quo in B2B advertising. Regan explains why many B2B brands are stuck in a cycle of bland, forgettable advertising and how a more courageous approach can drive better results. With decades of experience in lead generation and marketing, Regan shares insights on creating memorable campaigns that put your brand in your prospect's mind.Join the conversation as Regan discusses:Why humour and relatability in advertising helps brands stand outThe concept of the "Bravery Metre" and why most B2B brands score just 3-4 out of 10How Black Camel Agency creates concepts that score higher on boldnessThe importance of balancing brand marketing with performance marketingThe role of AI in creative concept development and video productionWhy "the most important search engine is the one in your buyer's brain"Timestamps:06:27 Regan's journey to founding Black Camel Agency 09:22 The balance between brand awareness and demand generation 13:00 The importance of budget allocation for creative brand building 14:33 The results of bold, creative outreach to marketing leaders 16:18 The "Bravery Metre" and what truly bold B2B advertising looks like 21:05 The client's journey: from free creative concepts to execution 22:58 How Black Camel's creative team operates from Cape Town 28:21 LinkedIn advertising insights and the correlation between creative quality and results 34:00 AI's current role and future in video production 46:00 How AI is assisting with pre-production and concept development 50:25 Campaign measurement and reporting 53:45 The future of optimising ad creative with AI 55:35 Why brand building matters: "The most important search engine is the one in your buyer's brain"Want to learn more? Visit Black Camel Agency website: https://blackcamel.agency/ Connect with Regan George on LinkedIn: https://www.linkedin.com/in/regan/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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