Eps.72 | Smartling’s 8× leap: CEO Bryan Murphy on reinventing translation with AI

Bryan Murphy, CEO of Smartling, shares how his company evolved from a software-focused translation provider into an AI-enhanced platform that delivers eight times more content for the same budget. Having joined just before ChatGPT's launch, Bryan led a product overhaul achieving 64% revenue growth whilst quadrupling translator productivity.The conversation explores Smartling's journey from neural machine translation to multi-layered AI workflows that solve quality, fluency, and cultural adaptation challenges. Bryan explains their multi-model approach, automated quality assurance systems, and how they help companies like IHG Hotels, British Airways, and IBM translate content at scale.Bryan also reveals why implementing AI across internal operations proved more challenging than the product changes themselves. He shares specific examples from leading company-wide change, the importance of dedicated resources, and why CEOs must be prepared for their initial AI plans to fail and require iteration.Timestamps:01:58 Bryan's background and eBay Motors experience02:24 Joining Smartling and the ChatGPT moment03:18 Company's tech-forward foundation04:02 From neural machine translation to AI translation07:04 Current product architecture and workflow09:22 Multi-model approach and benchmarking11:28 4× productivity gains for translators13:04 8× content for same budget achievement14:58 Customer case studies and industries served16:35 Internal AI challenges across departments19:05 Sales team doubles productivity20:42 Build vs buy debate and last mile complexity25:47 Customer journey and onboarding process28:22 Action steps for enterprise leadersWant to learn more?Visit Smartling website: https://www.smartling.com/ Connect with Bryan Murphy on LinkedIn: https://www.linkedin.com/in/bryanmurphy2/ Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ Email [email protected] you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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