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Enterprise Thought Leadership

Eps.73 | The body and the brain: Tray.ai's CEO Rich Waldron on building agentic workflows for the enterprise

25 Jul 2025

Description

Tim Bond speaks with Rich Waldron, CEO of Tray.ai, who since 2012 has been building the infrastructure that allows AI agents to truly operate within enterprises. Rich explains the difference between AI's reasoning capabilities (the brain) and its ability to take action across systems (the body), and why this distinction matters for organisations implementing agentic technologies.The conversation explores why 60% of early AI projects fail, the importance of specialised agents over "everything agents", and how companies can avoid common pitfalls. Rich shares insights from over a decade of connecting 800+ applications and databases, revealing what separates successful implementations from costly failures.Key topics covered:• Understanding the body and brain concept in AI agents• Why specialised agents outperform generalised ones• Design principles for avoiding hallucinations• Building cross-functional teams for AI success• The shift from traditional software to constantly evolving agents• The opportunities for young professionals to build our agentic future Timestamps:00:00:00 Introduction to agentic workflows 00:01:49 Rich's journey from university to founding Tray.ai 00:05:38 Early recognition of AI's potential 00:07:48 What is an integration platform as a service (IPaaS)? 00:11:31 The body and brain concept explained 00:14:39 Tools vs knowledge in agent design 00:19:21 Over 800 connectors and growing 00:22:15 Human-in-the-loop considerations 00:25:01 Addressing hallucinations in business processes 00:31:00 Getting started with agentic implementation 00:38:00 Growth strategy and market approach 00:42:47 Competitive advantages and future outlook 00:45:11 Advice for young professionals entering the workforceWant to learn more? Visit Tray.ai's website: https://tray.ai  Connect with Rich Waldron on LinkedIn: https://www.linkedin.com/in/richwaldron/  Connect with Tim Bond: https://www.linkedin.com/in/tngbond/ If you like our podcast, please do follow us and rate each episode. Do you have burning topics or questions you'd like us to explore on the podcast? Email our team at [email protected] out more about TechPros.io: https://techpros.io/ Upcoming Events and Roundtables: https://techpros.io/virtual-experiences/ Join our budding podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/

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