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EntreArchitect Podcast with Mark R. LePage

EA216: The Psychology of Success with Entrepreneur Psychotherapist Joyce Marter [Podcast]

20 Apr 2018

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The Psychology of Success So much of our success and failure as entrepreneur architects is determined by our mindsets. It’s all in your head! What’s keeping you from growing? How do you properly  set boundaries around your firms and families? What about the importance of visions and planning your life? How about the seasons of our lives determining the timeline for our success? This week at EntreArchitect Podcast, The Psychology of Success with Entrepreneur Psychotherapist Joyce Marter. Background Joyce Marter is a licensed psychotherapist and the founder of Urban Balance, a multisite counseling practice that she started and grew to over 100 therapists working in 9 locations in Chicago and St. Louis during her 13 years as CEO. She has a passion for applying psychology to business.  She’s a public speaker, a corporate trainer, and she has been featured as an expert on media outlets like Wall Street Journal, US News & World Report, CNN, MTV and more. Origin Story Joyce went to school at Ohio State, and when she started she had no idea what she wanted to do. She chose psychology, sociology and humanities since she was interested in learning more about it. She quickly learned that she was interested in learning about people’s thinking, emotions, experiences, and how we’re shaped by our experiences in life. She attended Northwestern for her graduate degree in counseling psychology. After that, she feel accidentally into entrepreneurship. She saw a need for an insurance-friendly counseling practice. Though she went through ups and downs, her practice grew quickly. Did you plan to grow into such a large business? As Joyce worked on her business, she worked on herself personally. Sine they’re two sides of the same coin, the business organically grew as she grew herself. There was a need for insurance-friendly therapy and for jobs for therapists. One person at a time, her business grew leaps and bounds. Was there fear in launching your own business? Many people told her she was too young, that the market was too saturated, and that there was too much competition. She set strict boundaries for herself and people laughed at her. There was a lot of fear in it. She took the feedback with a grain of thought and forged ahead anyway. How did you find the balance between your family and your business? Joyce planned her career in the context of her life, not the other way around. She visualized the life she wanted to have with her family, and planned around that. As a mom and provider, she puts great value on her time and puts parameters around her day. Taking care of our selves allows us to think more clearly and be more productive and joyous in our work. Because Joyce prioritizes her family, it has helped her delegate and find great people to partner with instead of trying to control and do everything herself. What was the first step to create your plan and vision? How many weeks a year do you want to take off? What do you want your work week to look like? What’s your prime target of hours? What of those are from home? When do you need to be home for your family? Build boundaries around those and make them non negotiable. Next, imagine financially what you want to make. Aim high and visualize that. Focus on what’s being supported. Let it take shape organically based on what’s going on at work and at home. How did you plan for future seasons? From a psychology perspective, there are different phases of development

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