Ep 119: "The Business of Sport-Entrepreneurship out on the Trails" with Peter Abraham

In 2024 Entrepreneurs & Elite Athletes are more similar than ever. Entrepreneurial Thinking, Storytelling and Community Building are transforming the world of participatory sports. Peter Abraham, president of Abraham Content Marketing Studio, joins Rob, to uncover the keys behind building powerful personal brands and communities in the sports industry. They delve into the transformational power of sports, the rise of storytelling and entrepreneurial thinking, and the challenges and opportunities athletes face in building their personal brands. The discussion explores the role and best practices of storytelling in marketing and the impact of digital platforms on content creation. Using Peter’s adventurous backstory from Vermont to Chamonix France to his prolific life and career in Los Angeles as a foundation, the two discuss some of the great individual athletes, brands and communities emerging right now, like Justin Williams, Hoka, Tom & Steuart Walton’s Bicycling investments in Bentonville Arkansas as well as the emergence of new sports like “gravel racing.” Peter emphasizes the importance of building community and creating memorable experiences in sports and entrepreneurship for Big Corporate brands and athletes alike. He highlights the power of bringing people together in real life and the profound impact this can have on brand engagement and loyalty. Feel free to follow and engage with PETER here: LinkedIn: https://www.linkedin.com/in/peterabraham2/ X: https://twitter.com/PeterAbraham Website: https://abrhm.com Medium Profile: https://peterabraham.medium.com We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide. As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests. ¡Cheers y gracias!, Entrepreneurial Thinkers Team.

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