Ep 174: "Tijuana; Mexico’s Entrepreneurial Frontier City" with Adriana Eguia

Is Tijuana a forgotten immigrant town, or North American economic powerhouse? What do you get when culture, talent, and global business collide at the border? In this episode, Rob and Adriana Eguia, Chairperson of the Tijuana Economic Development Corporation, take us inside the fast-changing economic and entrepreneurial landscape of Tijuana. Once known mainly for its location as the northwestern gateway to the United States, the city is now making headlines for its vibrant young talent pool, growing innovation hubs, and strategic role in the near-shoring boom. They discuss how companies like Vesta are helping shape the region’s future through real estate development, and how political uncertainty and infrastructure challenges must be met with collaboration and long-term thinking. Whether you're a business leader, policy maker, or just curious about what's next for one of North America's most dynamic border cities — this conversation offers a fresh, hopeful look at Tijuana’s potential to lead the way.Feel free to follow and engage with ADRIANA here:- LinkedIn: https://www.linkedin.com/in/adriana-eguia-alaniz-7b00431b/- Instagram: https://www.instagram.com/eguialaniz82/- Website: https://vesta.com.mx/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 The Economic Landscape of Tijuana03:48 Tijuana's Unique Cultural Fusion06:56 The Young Talent Pool in Tijuana10:06 Political and Economic Challenges12:55 Opportunities Amidst Uncertainty16:01 Diversifying Tijuana's Economy19:00 Balancing Diverse Economic Interests22:03 Global Trade Dynamics and Tijuana25:12 Future Prospects for Tijuana30:12 Navigating Cross-Border Trade and Customs32:52 Diversifying Economic Dependencies34:52 The Role of Women in Business Leadership36:05 Future Vision for Tijuana39:45 The Impact of Nearshoring on Local Economy43:54 Vesta: A Case Study in Real Estate Development

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