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Entrepreneurs Are Leaders Podcast - Harry Sardinas

How To Build Brand Authority With SEO - Laura Jawad And Harry Sardinas

08 Oct 2025

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How To Build Brand Authority With SEO - Laura Jawad And Harry Sardinasđź’¬ “Forget Keywords. Start Conversations.” — How Laura Jawad Is Redefining SEO in the AI EraFor years, we were told that SEO is all about keywords.Stuff enough of them into your website, and you’d rise to the top of Google.But what if that entire belief system is outdated? 🤯That’s exactly what Laura Jawad, entrepreneur and SEO strategist, believes — and she’s on a mission to change how we think about visibility, branding, and online growth in the AI era.When I interviewed Laura on the Entrepreneurs Are Leaders Podcast, she didn’t start by talking about backlinks or analytics dashboards. She started with a story about connection.“Google doesn’t buy your product,” she told me. “People do. The moment we start writing for algorithms instead of humans, we’ve already lost.” đź’ˇAnd that’s where the real shift begins.About The GuestAs an SEO strategist for female service providers and female-founded small businesses, Laura Jawad helps entrepreneurs attract more clients through the power of their websites.Laura built two successful businesses through SEO, demonstrating first-hand the transformative power of well-executed SEO in competitive markets. Armed with a PhD and a deep passion for helping women-owned businesses thrive, Laura is the go-to expert if youre ready to make your website the hardest-working member of your marketing team.linkedin.com/in/laurahmelolaurajawadmarketing.com/entrepreneurs-are-leadersTimestamp0:00 – Introduction & Guest Introduction0:23 – Impact of AI on SEO1:40 – Building Online Identity5:44 – Structuring Your Website7:25 – Keeping Your Content Fresh10:20 – Authority and Reputation Building14:56 – SEO for Future Search Engines19:24 – Credibility and Personal Branding33:55 – Introduction and Key Thoughts34:23 – Unique Selling Proposition (USP)34:58 – 360 Wraparound Marketing Approach36:00 – Creating Niche Content and Demand38:23 – Building Website Authority39:17 – Laura’s SEO Kickstart Kit40:22 – Conclusion and Podcast OutroAbout The HostGet ready for Harry Sardinas Speaking, where inspiration meets action! Harry Sardinas is a Business Growth Strategist, Empowerment, Public Speaking, and Leadership Coach based in London. Through Harry Sardinas Coaching, he inspires and empowers entrepreneurs and leaders to unlock their full potential, achieve business success, and make a lasting impact in their industries. With 288,000+ followers and a mission to connect visionaries investors with business opportunity, Harry Sardinas Events empower individuals to grow, lead, and create lasting impact in their lives and businesses.Harry Sardinas Workshop helps companies transform their products into global brands from the stage as well as in front of a camera through his signature workshop, Speakers Are Leaders, which has reached over 10,000 attendees on stages worldwide and more than 1 million people online.👉 Explore events, speaking, branding, and marketing solutions for entrepreneurs and influencers here:đź“© Whatsapp Harry at ‪‪+44 7775 596554‬‬ to collaborate.🎙 If you’d like to be featured on Harry Sardinas podcast and you’re a successful entrepreneur ready to share how you grew your company, book your spot here: ‪-***********************************************************Getting featured is free. 🎧 Listening is free. But creating this podcast takes time, energy, and resources. If you’d like to support Harry’s mission to inspire people worldwide, contribute here:Your support keeps the Entrepreneurs Are Leaders Podcast alive and growing.***********************************************************IMPORTANT: Earnings and Legal DisclaimersWe don’t believe in get-rich-quick programs or guarantees of specific outcomes. We believe in hard work, adding value, and serving others, and our programs are designed to help you achieve those goals. As stated by law, we cannot and do not make any guarantees regarding your ability to achieve financial results, earn money, or improve your health using our ideas, information, programs, or strategies. Your success depends on your own efforts, skills, and circumstances, which are beyond our control.We are here to support you by sharing our strategies to help you progress, but nothing on this page, any of our websites, videos, marketing materials, or in our emails constitutes a promise or guarantee of future earnings, financial outcomes, or health improvements. Any financial or health-related examples, estimates, projections, or past results referenced are for illustrative purposes only and reflect the views of the hosts and guests. They should not be considered as exact, actual, or assured results. If you have any questions, please contact us at [email protected]"Entrepreneurs Are Leaders Podcast - Harry Sardinas," podcast brings you inspiring conversations with influential millionaires, angel investors, property investors, thought leaders, and entrepreneurs who are making a massive difference in the world with their innovative products and services.

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