356 - Kendra Bracken-Ferguson, BrainTrust: How She Built Four Businesses Without Sacrificing Her Values and Vision

“It's good to have your own executive coach because at the end of the day, the brand is the brand is the brand. We are also our own brand. And for me, whether the company exists in this way or not, I will still be Kendra Bracken Ferguson.” Kendra Bracken-Ferguson, 4X founder, brand builder, and author opens up about her early career in PR, her career leap of faith, and the behind-the-scenes struggles of building one of the first influencer management agencies before Instagram even existed. She shares the game-changing advice she received, the importance of having both a personal and a partnership executive coach, and how she evaluates new opportunities with her “litmus test” for founders. What we talked about: Starting Something New [5:40] Advice to Resolve Conflict Within Your Business [11:35] Being a Good Executive Coach [20:18] The Process After Having a New Idea [29:01] What Are You Most Looking Forward To? [39:41] Connect with Kendra: kendrabracken-ferguson.com LinkedIn Instagram Join our Founders Weekend Wealth & Wellness Retreat April 30th - May 3rd, 2026 at the PGA National Resort in Palm Beach Gardens, FL. ⁠Reserve your ticket here!⁠ Join our ⁠Entreprenista League⁠ community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our ⁠website⁠ and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey! Curious about joining the Entreprenista League? ⁠Sign up here⁠ for a free info session. Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. ⁠Apple Podcasts⁠ | ⁠TuneIn⁠ | ⁠Spotify⁠ | ⁠Stitcher⁠ | ⁠iHeart Radio⁠ | ⁠GooglePlay⁠ Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

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