How Rachel Liverman Revolutionized the Skincare Industry With 30-Minute Facials

"I believe in simple business models. The best things in life are simple." Rachel Liverman is the founder and CEO of Glowbar, a revolutionary skin care company offering facials in just 30 minutes. As a third generation esthetician, she struggled to find an effective, accessible and trustworthy source for consistent facial treatments administered by expertly trained estheticians. Realizing she wasn't alone, she set out to create Glowbar, the only Facial Studio that offers 30 minute customized and solution oriented treatments that get you all the glow without the guesswork. Tune in and hear Rachel’s insights on how she was able to scale her team, her best tips on forming aligned brand partnerships, and her decision to seek private equity funding for expansion. PLUS, as a bonus for Entreprenista listeners, use promo code ENTREPRENISTA for a discount at Glowbar 🎉 We talked about:  Scaling a business in 2020 (04:13) Raising money from friends and family (06:11) Starting the process and trusting yourself (09:36) Marketing through community engagement (11:56) Tools for efficient communication (18:03) Connect with Rachel: @Rachelista on IG Glowbar Are you ready to make meaningful business connections that lead to real business results?    Join our Entreprenista League community of women founders at https://refer.entreprenista.com/joinus! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!   Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.   Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay   Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

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