Lisa Barnett of Little Spoon – How Listening and Delivering Built a Runaway Hit

It’s hard enough making sure your children are fed, without having to choose between making their baby food from scratch or feed them highly-processed jars and pouches from the store. Lisa Barnett knew there just had to be a better solution, and co-founded Little Spoon, a brand built for the modern parent that is rethinking the sleepy industry of highly processed, unhealthy baby food by delivering high quality, fresh baby food right to your door. This runaway hit of a 15 person business that launched nationwide just a little over 2 years ago comes down to listening to what people want and need, getting to them, and pursuing a mission to make people feel well. After all, many Entreprenistas are also Mamaprenistas. Lisa joins Socialfly Co-founder Stephanie Cartin for a conversation about her journey to success and building her company from the ground up, including: how a beta launch created loyalists, how Youtube showed the magnitude of impact that social media can provide for a community of consumers; why Little Spoon can contribute meaningfully to a child’s development experience; why Lisa cares so much about Little Spoon’s mission despite not being a parent; how Little Spoon built a remarkable board of advisors; why many startups die of indigestion rather than starvation; and, the resource Lisa is very proud of that helps parents know if what’s happening with their child is normal. Plus, a surprise!

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